McDonald’s, Competitors Take Different Approaches to Increase U.S. Business


It’s McDonald’s versus the world!

OK, not exactly. It’s more like McDonald’s versus other major fast-food burger chains. But both sides have taken decidedly different approaches in their advertising recently to drum up more U.S. business. Read the rest of this entry »

No Chinatown? No Problem! Part VI: Orlando
Photo by Traveler Foodie

Photo by Traveler Foodie

In Orlando, searching for Chinatown leads not to a specific part of the city, but rather to a shopping center that proclaims itself to be the city’s Chinatown. The Westside Crossing Shopping Center on West Colonial Drive is a facility so massive that most people are inclined to drive, not walk, from one end to the other. This center was once anchored by a Walmart and Publix supermarket, but was later abandoned and rehabilitated by Chinese investors. Read the rest of this entry »

Hearty Vegan Takeout for Chilly Nights
Photo by Alyssa Corsi

Photo by Alyssa Corsi

When the mercury takes a dive, sushi and salads just won’t cut it. For those nights when all you want to do is get takeout and curl up in front of the fireplace, consider one of these hearty vegan meals that will keep you feeling warm and warmhearted: Read the rest of this entry »

The Road to Trying 6,000 Chinese Restaurants
Photo by Rick Loomis, Los Angeles Times

Photo by Rick Loomis, Los Angeles Times

People who read my Menuism columns or who have heard about my visits to over 6,000 Chinese restaurants sometimes react in disbelief. One commenter said he’d have done the math, and asked how could I possibly have eaten at over 6,000 different Chinese restaurants, since it would require trying a new Chinese restaurant every day for over 16 years? Even if you tried one per day, unless you kept moving from city to city, wouldn’t you run out of new Chinese restaurants to try? Read the rest of this entry »

Love Making Choices? Hate It? McDonald’s Caters to Both


McDonald’s is catering both to customers who love and hate making choices. While this may sound weird at first, don’t be surprised to see competitors start to do the same.

First, the burger chain expanded its “Create Your Taste” customized sandwich platform to 30 stores in five additional U.S. states — Georgia, Illinois, Missouri, Pennsylvania, and Wisconsin — with plans to bring the platform to more than 2,000 locations this year. The platform, which was initially launched in four Southern California stores, allows customers to bypass the counter and head to tablet-like kiosks where they can customize everything about their burger, including the type of bun, variety of cheese, toppings, and sauces. The platform will also be expanded to include chicken sandwiches. Read the rest of this entry »