I was never a huge fan of the cupcake craze. The ones I had before were just topped with a bunch of nasty frosting. But after trying Sprinkles and Susies, I think I’m a convert now. A good cupcake basically taste like a mini-wedding cake. The cake is moist and the frosting is just the right balance of extra sweetness. Sprinkles might still be the best I’ve had, but the inconvenience of driving to Bev Hills and waiting in those crazy lines make it hard to justify. Susie Cakes is a 5 min walk from my place and there’s never any lines. Plus it feels a bit less pretentious.

i’ve frequented susie cakes several times now for their cupcakes, and have purchased mostly moist, sweet cupcakes that aren’t overly frostified as some stores can offer. (although i did have one very dry cupcake dud). their cupcakes look & taste more homemade-lovin’ than gourmet (a la sprinkles), which i kind of prefer some days. they have a tantalizing classic clean white bakery-style window display of their delicious pint-size treats, but also serve other sweets such as cookies, cakes, and brownies. on weekends, it can get fairly busy but nothing close to the lines i’ve seen at the sprinkles in beverly hills. the service has always been friendly and very cheery.