Have you ever wondered whether it’s possible to become addicted to chocolate? What’s really behind those chocolate cravings? From chemical reactions to sense memory, here’s a look at five factors which play a part.
While it would great to be able to use a medical excuse for a sudden urge to eat chocolate, the truth is, chocolate cravings are more often related to emotions than physical health. Many people eat to soothe themselves, and chocolate can be an excellent aid for a case of the blues. The act of eating chocolate causes the brain to release serotonin and endorphins, which are opiates that cause feelings of well-being and happiness. (more…)