This week in food news: Taco Bell’s explosively popular Doritos Locos Taco creates thousands of jobs, more and more Americans give up soda in favor of water, and Mississippi lawmakers lash out against Mayor Bloomberg’s soda ban. Read below for the scoop!
Since their wildly successful Doritos Locos Taco product launch last March, Taco Bell has enjoyed a successful year of booming sales and social media hype. By replacing the hard tortilla shell on their taco with a shell made from Doritos’ Nacho Cheese chips, Taco Bell’s menu item was such a hit that it helped create a staggering 15,000 jobs this year. Last year alone, Taco Bell sold over 375 million Doritos Locos tacos. With the recent launch of the Cool Ranch Doritos Locos taco—a spin-off of the original hit—Taco Bell CEO Greg Creed expects even more growth in the not-so-distant future. Just how much growth is expected? Creed estimates that the Tex-Mex chain will be able to add 2,000 new restaurants in the next decade. Readers, have you tried Taco Bell’s latest craze?
It’s no surprise that Americans are big fans of soda. Here’s what may come as a little more of a shock: soda has been the most popular drink in the U.S. for over two decades. For years, soda sales dominated the market while bottled water sales trailed behind in second place. This year, water has finally reclaimed its title as the country’s most popular beverage. With obesity rates through the roof and soda largely regarded as the main culprit, many Americans have given up the sugary drink in favor of water. While soda companies like Coca-Cola have targeted obesity by highlighting their low-calorie soft drinks, analysts expect that water will maintain its top spot into the future. Readers, how often do you drink soda?
Last year, New York City Mayor Michael Bloomberg made a controversial decision to ban sugary drinks larger than 16 ounces. A state judge in Manhattan recently overturned the ban, which would have gone into effect on Tuesday. In addition to this crushing setback, Mississippi lawmakers have recently approved an “Anti-Bloomberg Bill.” The bill bans counties and towns from “enacting rules that require calorie counts to be posted, that cap portion sizes, or that keep toys out of kids’ meals.” In a state with the highest obesity rate in the nation, the bill was received with plenty of bipartisan support. Inspired to take action against Bloomberg’s ban, State Senator Tony Smith wrote the legislation because he doesn’t believe that government officials should be able to control what people eat. Menuism readers, what are your thoughts on this matter?
Marisa Miyasaki loves to mix and match different cuisines and believes Korean Tacos are just about the coolest thing ever invented. She is a devout foodhist and has a borderline-crazy obsession with taking pictures of nearly everything she eats. As Menuism's Community Manager, Marisa hopes to share her passion for food with the world- one hungry foodie at a time.