In wine jargon, terroir is a term that is trending amongst oenophiles and befuddling wine novices. Though the frilly French pronunciation (ter-wahr) may scare you off, it’s actually a useful term that will help you become a savvy wine drinker – and earn a few wine vocab points along the way.
Terroir comes from the Latin root meaning “earth” and refers to the collection of environmental elements that give wine a sense of place.
Though the term was tossed around in the 17th Century, terroir became a hit in 1831, thanks to Dr. Denis Morelot, a wealthy landowner in Burgundy. Morelot did not understand why, if all the wines in Burgundy were made in essentially the same way, how there could be differences in quality. He claimed that the difference in quality and taste came down to geography (and geology).
From that point on, wine quality became inextricably linked to the quality of its vineyard of origin. Vineyards across France and the Old World were labeled with legal appellations, a coding system that marked certain areas for quality and left others out in the economic cold.
New World winemakers have bought into this “terroir talk” to some degree: micro winemaking regions are given official names and unofficial reputations regarding their quality potential. However, the role of the winemaker and the varietal hold a greater importance than they do in the Old World.
To talk about terroir is to talk about the conglomerate of different elements that influence how a grape grows on the vine (and therefore, influence how the wine will taste when it eventually reaches your glass). The term refers to the climate, soil, altitude and terrain, and human influence. Think of it as nature and nurture – all the factors that shape the wine from a wee grapevine seedling to a masterpiece bottled in the cellar. Here is a breakdown of all that terroir encompasses:
The question then becomes, why does any of this matter? It matters because terroir is what gives each wine a sense of place – a kind of sensory fingerprint that gives the drinker clues to its origin and to how it was made.
In the wine glass, terroir shows up in many different ways. At times it can be measured in density or alcohol levels, at times it can be sensed as a kind of minerality, a chalkiness, stony flavors, or forest aromas – the range is as wide as the earth itself. And at times it can be felt as simply an ephemeral impression.
Professionally trained wine drinkers use terroir clues to guide them in blind tastings and to evaluate the “tipicity” of a wine, that is to say, how typically the wine represents its region. They may ask themselves, is the wine made from a grape variety typically grown in that geographical area? Does it follow the traditional winemaking style of the region?
However, terroir isn’t only a new buzzword for thirsty wine lovers; it’s a critical concern for winemakers when it comes time to buy or plant a vineyard. Winemakers will meticulously study the earth, the weather patterns, and the local traditions – all to determine what kind of terroir they are truly buying into.
Whether you can taste terroir depends heavily on how the wine was made and how your palate and nose have been trained to identify the signals. Though terroir is quickly gaining airtime in wine conversations, there are some winemakers that don’t buy into the geographical hype. Instead, they believe that great wine is born in the winery itself, regardless of where the grapes come from. Therefore, the question becomes whether you will pay attention to the next wine you uncork, and look for the “taste of the earth” that is terroir.
Madeline Blasberg is a Certified Wine Consultant currently working for Etching Expressions as Official Wine Commentator & Reviewer. She has spent time living in Mendoza, Argentina where she was surrounded by wine, both personally and professionally.